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The Home-Based Business
LITMUS TEST

USE MY LITMUS TEST TO HELP YOU DETERMINE
IF A NETWORK MARKETING COMPANY YOU'RE 
CONSIDERING, OR NOW WORKING, IS WORTHY
OF YOUR MONEY, EFFORT, AND TIME!!

"After much frustration in the network marketing industry over the past 20 years or so, I decided a few years ago to develop a list of questions to help me determine what business to work with.  Choosing the wrong one can be very costly, both in time and money.  It can shatter your hopes and dreams and possibly even ruin your integrity. Hopefully, this list helps you make the best decision that's right for you."  Be very careful in choosing an opportunity.     Nick Hetcher  ~ Creator of the popular TwitterBREAK.com

Does YOUR Opportunity Stack-Up? These are Extremely IMPORTANT Questions You Must Ask and Then Give Yourself an "Honest" Answer!  Please, Please, PLEASE...do yourself a huge favor and do NOT get caught up in all the hype of any company. I see this everyday and I'm blown-away seeing normally intelligent people saying some of the craziest stuff, like: "I know you are making $15K a month, and your company and products are rock solid, BUT, you don't know how incredible this start-up is and who's running it, bla bla, bla."  Just answer the questions below, honestly - meaning you throw out all the hype, especially from the product driven (most products have a much higher overhead than "digital") "start-ups" and THINK each answer thru. Then score the business and decide what you need to do "after" that. Do I actually like their products or services? (Be honest now!) Is this an established and well funded company? (A "start-up" in some occasions (if well funded and with great management, products and compensation plan) can be a great opportunity, however, it's not usually a good choice the majority of the time). Would I be proud to offer these products or services to people I know?   If I decide to join, will I “commit” to working this business hard for at least 18 months?  Who would use this (these) product(s) / service(s)?  (In most cases, it should appeal to the masses)  Why will people want it (them)?  Is this product or service highly consumable? (regular "repeat" orders are extremely important) What is their product / service "now?”  (not what will  they have in the future).   Is there any competition?  What is the competition's  price?  Quality?  Compensation plan?  Marketing tools?  Etc. Is their product or service as good or better than the competition?  Does the competition have a “business opportunity” attached it?  Is the cost to get involved reasonable?    Will people see the value immediately?   Get Nick Hetcher's Prospecting Bible with "Over 250 Ways to Find New Prospects and Customer!"  (FREE right now) PLUS...Marketing and Prospecting Tips, Tricks and Ideas at MY BLOG > CoffeeWithNick.com    Will people have to be "talked into it" because it's new or different?   Are their products or service "proven" to be superior?  (proof given if the answer is yes) Are their products or services proprietary? Will these products or services make my life easier, more fun or better somehow?   Will it make people feel or look better? (Emotional attachment.  A "want")   Can “3rd party” documentation support this product or service?  Are the product and income testimonials from distributors and users powerful, yet believable?  What is the upline like?  (Will there be support and how good is it?) Can people get "excited" about these products or services?   What kind of start up and on-going “training” do they offer?  (Is there a cost for it?)  How are they promoted?   How do I market it?  (Do they provide SIMPLE marketing systems “anybody” can use?)  Who are the management?  (What do I know about them?)  What kind of money is behind the company?  (Joining a new company can be "financial suicide").  Does the management have a big vision and realistic expansion projections?   Where are they located?  (fast distribution of a physical product is most desirable)  Is it a "need" or a "want" or both?  (a "want" can be easier to sell many times).  How much money are part-time people making?   How much money are the leaders making?  Can anyone under me make more money than me?  (based on how hard they work). How quickly can people have their monthly costs covered? How often do they pay commissions and bonuses? (Daily and weekly are most desired these days)   Can I work hard and retire in 1 to 5 years with a large monthly residual income for life?   Is the business willable to my family?  Do they occasionally add "fresh" new products or services?  Do they update their websites, marketing materials, etc. occasionally or when necessary? From the answers above, do I believe this company be around in 5 years from now? (Remember, 95% or more will most likely NOT). BOTTOM-LINE.......Are you prepared to lose your time, hope, integrity, money and possibly even friends…if you choose a so-called “hot - new” start-up business opportunity that goes bad?  I certainly hope not.  Statistically new start-ups have about a 90% chance of failure within two years?  Less than 1 out of every 10 new companies have a chance to make it.  Sure, they all sound appealing at first.  That's easy to do, especially on the Internet.  Please don't get caught up in all the hype (even lies in many cases).  Will the company you're evaluating (or involved with now) "really" provide the "Time" AND "Financial" FREEDOM you desire and help you reach your dreams and goals in a realistic time?  Think HARD about it, now rather than later. IN SUMMARY.......These are important concerns for me as I don't want egg on my face if the company goes under.  I want to be involved in the most solid and lucrative business opportunity available. I want something that is proven, established, exciting, and can create a lucrative "immediate" and "residual" income for me and my organization for years to come. I want something of high value that people can make money from early on. An opportunity that they can commit to it because it's something they believe in and are making money with. I'm tired of the little "deals" everybody keeps starting up and want "only" a powerhouse company to finish the race with. No more games  for me, life is too short. Please, stay away from 95% of  new "start-up" opportunities, especially the ones involving "products" since they usually carry a substantial overhead.  They can easily be a big waste of your time and money, usually. And remember, "time" is something you can't get back. They can hurt your integrity, and friendships. They can shatter your hopes and dreams. Statistics prove that most of them "will" fail. Most (certainly not all) are total garbage! There are a few exceptions and those should be well financed and managed, or of a "digital" nature where the overhead is usually substantially less than a product company. Just make sure to do your homework "before" you get involved in any new business venture. This Business Opportunity (JobExit.com) Passes My Litmus Test in Flying Colors!! (Please check it out and consider joining Nick Hetcher in business)   DISCLAIMER:  Even though there may be great financial possibilities for some individuals who WORK a solid business HARD, I make absolutely NO income or product guarantees or imply that you, or anyone for that matter, will make any income (or feel better and look prettier) whatsoever in your home-based business.